Merkur joins with Gaming Arts to target North America.
Merkur joins with Gaming Arts to target North America.
Gaming Arts and Merkur, a German game developer, have signed a strategic partnership as part of Merkur's broader intentions to reach the North American market.
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The agreement calls for Merkur and Gaming Arts, a company located in Las Vegas, to collaborate on creating and supplying games for casinos across North America.
According to Merkur, the collaboration will help the company achieve its goal of being a direct supplier in the area. It claims that doing so will entail fusing its own reach and skills with game Arts' knowledge of game technology.
The Gauselmann Group operates a number of businesses, including Merkur. Its main goal is to create and provide casino games to consumers in Germany and other international markets.
Juergen Stuehmeyer, a board member of Gauselmann, stated, "We are thrilled about the tremendous potential that this collaboration with Gaming Arts brings to Merkur in our efforts to expand into North America."
"Gaming Arts has established an exceptional base for success in this vital worldwide market because to its quick expansion and innovation in the gaming supply sector. We are excited to work closely with Merkur under the leadership of [Gaming Arts CEO] Mike Dreitzer.
"We think this partnership is a pivotal moment in Gaming Arts' journey," David Colvin, owner of Gaming Arts, continued. Our goals for expansion and innovation are ideally aligned with Merkur's reputation for quality and global reach.
"When we work together, we can provide players in North America with outstanding gaming experiences."
The Merkur subsidiary is rebranded by Gauselmann.
The new collaboration follows Gauselmann's announcement last month that it will rename its subsidiary, Gauselmann AG, as Merkur.com AG.
As part of what the corporation referred to as brand "harmonisation," Gauselmann AG is the most recent business unit to adopt the Merkur name. The subsidiary of adp Gauselmann GmbH changed its name to adp Merkur GmbH in March 2022.
Eventually, Merkur.com will serve as the group's overarching moniker for all of its domestic and foreign manufacturing and sales outlets.
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