Caesars' application for a casino in Times Square is joined by Jay-Z's Roc Nation.
Caesars' application for a casino in Times Square is joined by Jay-Z's Roc Nation.
Caesars' attempt to construct a casino in Times Square now has Roc Nation, an entertainment organisation founded by Jay-Z, as an official entertainment partner.
Weekend Report from Times Square Casino
Roc Nation, the casino's entertainment partner, will collaborate with neighbourhood groups to "re-imagine programming" in the Times Square neighbourhood.
According to Caesars CEO Tom Reeg, "Roc Nation and Jay-Z are excited to join our partnership to bring Caesars Palace to Times Square." " With New York ingrained in their DNA, they are among the world's most innovative entertainment organisations.
For more than a century, Times Square has served as the beating centre of American entertainment.
"With the help of our common vision, we will create a top-notch destination that is especially made to enhance and supplement the Times Square experience today, guaranteeing that it will continue to draw tourists and serve as a creative centre for many years to come."
The Caesars facility is a "destination" for entertainment, according to Jay-Z.
He declared, "New York is a beacon, the epicentre of culture." In the centre of Times Square, the actual global crossroads, we have the chance to develop a destination.
"This coalition, which includes my partnership with SL Green and Caesars, has the potential and dedication to provide economic opportunity, growth, and enrichment for the community and all visitors to the Empire State."
Caesars Times Square Casino
In October, Caesars revealed that it would be collaborating with SL Green Realty to construct a casino in Times Square.
The operator will apply for a licence for the first full casino in New York City, a projected downstate casino in New York. Wynn Resorts, Universal Entertainment, and Las Vegas Sands are among the other operators who have shown interest.
According to Marc Holliday, chairman and CEO of SL Green, "Jay-Z and Roc Nation are the ideal partners to help Caesars Palace Times Square ensure that Times Square remains a global entertainment hub and an economic engine for New York."
"Together, we will reunite the bow tie around a fresh slate of creative programming that will appeal to both New Yorkers and visitors, giving the nearly 130 million pedestrians who visit Times Square each year a stronger and more exciting place to visit."
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